This is where we all hang out, socialise and share our private lives. It is simple to direct advertising towards relevant target groups using not just a browser, but a logged-in profile.
How we do it
We find relevant target groups and we structure campaigns to achieve the best optimisation. We can also create, adapt or provide feedback on the content of the adverts to ensure that they function in the most effective way in each social channel and format.
Why we do it
Even people with thousands of followers on social media rarely reach out to more than a few percent of them. People are also selective about the companies they follow today.
The target groups for social media are logged-in users whose interests are tracked on and outside the medium.
Tools
We work via Facebook Business Manager, LinkedIn Campaign Manager, Google Ads for YouTube etc. We implement script such as the Facebook pixel and the equivalent on your site, which enables retargeting advertising on the platforms.