SEM (Search Engine Marketing) is an excellent way of reaching potential customers who are themselves actively searching for a product, for information on an interest or for a solution to a problem. Keyword advertising complements your organic traffic, especially as it can be difficult for a new player to have effective SEO.

How we do it

We draw up keyword suggestions jointly with you, starting from the search behaviour of your target group. We then build campaigns and create adverts on the basis of Google’s quality score.

Why we do it

Keyword advertising is intended to capture users who are not searching for you specifically, but are searching for a solution or for what is available. But you should not pay if you are already high up in the organic results.

Tools

Proposals in Word. Keyword analyses and publication take place in Google Ads.