You can have no idea how you’re better if you don’t get to know the competition. This means learning all you can about other event planners in your area or niche and attending events that have the same target audience. Establish who they are and what they offer.

Analysis

We must always be able to answer the question of why we should carry out an activity. Define the purpose and goals, as well as your expectations as a client. Clear goals are essential in developing the right solutions and plans. Goals are set for the both the short and long term.

We also carry out competitor and target group analyses. These define the particular market segments or groups we should focus our activities on, as well as how the total market looks. A description of how many there are, their interests, lifestyles and media habits, as well as where they are located. Here we generate insights which give us a deeper understanding of consumer behaviour and, through that, what a particular problem or challenge involves.

how we do it

We start either from a written brief from you as the client, or we put together a brief in interview form and summarise it for you.  We use all available

industry data, and we also tailor the analyses to meet the needs of the project.

why we do it

To develop a clear joint overall picture of the assignment to work towards.  Together with our insights, this is the most important framework for both strategy and creative ideas

tools

The brief template or our in-house workshops/interview records.  Media investments in the category, branch tracking and sales data from the client.